The future of retail is leading to smaller spaces deeply linked to city's neighbourhoods. That's why Leroy Merlin looks for cross-media activities to rethink its new store starting from Lambrate's needs and behaviours.

The process involved facilitated discussions in working groups where departmental heads played the roles of reporters and trend hunters ready to seize on interesting ideas, case studies and initiatives, observing and analysing what happens inside and outside their stores today.

Client: Lambrate District for Leroy Merlin